Today’s patients are no longer passive recipients of medical care. Instead, they’re digitally savvy consumers and are increasingly driven by a desire for high-quality service. As they take on more financial responsibility for their care, patients expect more value and engagement from their physicians—and have no qualms about dropping a practice when they’re unhappy.
Unfortunately, the trend toward patients behaving more like consumers can also take a toll on a practice’s business if physicians aren’t keeping up.
The bottom line: if you’re not connecting with patients, and actively engaging with them, you’re going to have a harder time keeping your current patients—or attracting new ones.
However, connecting with patients isn’t just about sending email blasts or calling them with appointment reminders. It’s about truly engaging them in a meaningful way that elevates their care.
Here are five tactics for attracting new patients and persuading existing patients to interact with you.
1. Boost your practice’s online reputation through patient reviews
When patients are searching for a new doctor, they are as likely to use the internet to find one as they are to seek a recommendation from friends or family members. However, recent data reveals that 91% of people read online reviews when searching for a local business. Only 14% trust businesses with 1- or 2-star ratings.
This means that even if your practice is providing the best service around, one or two bad experiences (and a lack of stars) can drag down your overall score.
To improve your online ratings, start regularly looking at reviews of your practice. Every time you find a review posted, whether positive or negative, post a response. If the review is glaringly negative, offer a solution to remedy the situation.
Chances are, you’ll learn a lot about how others view your business with respect to your competition—which is a great way to start making real, impactful business changes.